How Custom Apparel Can Drive Brand Recognition and Make You Profit

custom apparel for brand recognition

Do you have a company that wants an improved brand identity?

Are you trying to build brand value and high visibility? What you need is a good campaign plan that will boost brand awareness.

One of the easiest ways to achieve this is to ensure that the workers of the company use personalised clothes.

Why should you create custom apparel?

custom brand clothing

The promotional importance of custom clothing is even greater than other forms of advertisement and promotion.

For example, if you operate a store, the workers who work there are the face of the company. If you have custom clothing made for your workers, that will create an identity for your organisation.

If you have ten red printed t-shirts with the business logo on the front and the company name on the back, it will allow others to see the company name on the t-shirts when going to the store. Custom wear is going to work as a uniform. 

Dropshirt: Our parent company produces t-shirts in bulk. For all company uniforms, staff shirts and merchandise. Get a bulk quote here.

Customers will communicate with the staff for purchase, payment, or information reasons. The possibility is that anytime, whenever a consumer recognises someone in a red printed t-shirt, they will be able to relate it to your company. This is what personalised clothing can do for you – delivering a strong brand recognition rate.

According to advertising and marketing researchers, personalised clothing uniforms have a high level of instant awareness in any service sector where there is a lot of contact with the end-user or the consumer.

Using personalised garments for workers will also improve the overall public reputation of the company. 

Another crucial point is that when you situate yourself in the tradition of wearing personalised clothing among workers, it provides a sense of solidarity and creates a bridge between managers and executives. Last but not always, your workers will act as the standard-bearers of your corporate name and transform it into a walking commercial.

One of the aspects to note when creating brand recognition using custom apparel is that the style of clothing you chose should always represent both corporate and cultural priorities.

Dropshirt: Our parent company has a unique design tool that lets you design it online. 100’s of fonts and stock art to choose from. Personalise a t-shirt here.

Choosing your custom clothing

brand recognition

Custom clothing is used as an indirect or even direct means of marketing the brand in various forms of industries today.

Industries and retail industries such as oil or gas stations, pharmacies, washing agencies, laundry facilities, hotels, bars, theatres, and graphic design companies, among others, are now in a position to appreciate the value of personalised clothing uniforms from a consumer viewpoint.

Custom clothing is a perfect promotional medium and various businesses or markets will be doing it accordingly. One of the main points to mention is that the uniform selected by your company should be on the following lines:

  • Colours of the business website. 
  • Company’s logo shades.
  • The climate and history of the business should be highlighted. 
  • Your company should be distinguished from your competition.
  • Boost the awareness of the brand and the reputation of the company.
  • Establish the atmosphere of a team. 
  • Promote the unity of workers.

About two decades ago, an organised wardrobe scheme using personalised clothing was challenging, as there were only a few choices available. At the time, fancy and hot trends were out of the question, much of the clothing was available in a cotton or cotton-polyester blend, and there was no idea of unisex clothing.

Yet today’s situation has changed, and there is a range of diverse choices available in personalised clothes, including unisex models. Nowadays, you can choose from collared golfer t-shirts to polo neck long sleeve t-shirts, round vest neck t-shirts, v-neck t-shirts, sweatshirts, polo shirts, women’s ringer tees, hooded shirts, sports tops, dress skirts, running suits, cargo pants, scarves, and a variety of other clothes. 

As a result, you should run an organised work-wear scheme that involves mixing and matching personalised garments including, tops, jackets, sweaters, jackets, ties, and scarves. 

In fact, over the years, textile manufacturers have begun to produce durable apparel that comes in weather-resistant, waterproof, rainproof, and other combinations.

The use of microfiber in garments to improve water resilience has also increased, and so has the use of fabric. The main thing to note here is that whatever products or personalised garments you want, should be compatible with the overall company ethic and brand name.

Dropshirt is where to get ‘Print-on-demand’ merch that is shipped directly to your customer. As a print-on-demand service you hold no stock. Order just one. As a ‘white label’ service. It even looks like you shipped it. Create an account here.

How hard is it to create custom apparel?

custom apparel shirt

While the tools and technologies available for designing, printing, and shipping custom t-shirts make it relatively easy to launch, it is difficult to create a brand that stands out from the competition.

Combining competition with thin profit margins and creating an online t-shirt business is getting a little tougher than it would sound.

If you want to design and sell your t-shirts online, you have to make the right choices from the start. 

There are a variety of important aspects involved in beginning a profitable t-shirt company. Any of these aspects need to be considered carefully before going forward: 

Printing of T-shirt techniques: There are a lot of different ways to print designs on a t-shirt. Choosing the right one can help you save money and make smarter business choices. 

Design: Most people who buy graphic tees are looking for styles, logos, and slogans that resonate with them and reflect their thoughts and personalities. 

Quality: The standard of the shirts you wear and the print job has to be top-notch to create a profitable company. 

Brand: A strong, interesting brand is vital to the t-shirt industry. 

Inventory: Manage your own inventory to take advantage of volume discounts or use a print-on-demand service to save time and effort.

Example of printing a t-shirt

t shirt with printed baby yoda

Printing methods for T-shirts: There are three common printing methods for t-shirts. 

Each process has its pros and cons, and choosing which one to choose would partly depend on how much time you choose to spend in the production of the product and which printing partner you choose.

  • Screen printing is an old practice that has been around forever. A company owners who produce and distribute t-shirts in bulk use this service. As this method is better for bulk orders, we don’t use this for Print on Demand (POD)
  • Heat transfers have been around for a long time and occur in a variety of ways. Print and Cut or Single colour CAD cut design. Currently we only use this method for print on demand hats and caps.
  • The direct-to-garment printing process works just like an ink-jet printer you may have at home, only 100 x bigger. It’s a common form of t-shirt printing business equipment since it prints the ink directly on the t-shirt and can generate full-colour photographs with precision.

Design: The last thing a tourist will like to see in your catalogue is a replica of a t-shirt style seen somewhere. In reality, the designs don’t really have to be complicated, many of the best-selling graphic tees are really simple. They do need to interact with the audience, though, and stick out.

Quality: This is the next most important factor in the success and sustainability of the online t-shirt business. You can disappoint someone once, but they’re not going to let you disappoint them twice. 

A design that fades and cracks or a t-shirt that shrinks and rips will not produce raving fans that come back and repurchase. Better quality t-shirts can cost more to make, but they may also charge higher prices. The final condition of your t-shirt depends on the material of the blank t-shirt, the printing process used, and the proper planning of your concept file.

Brand: A strong, fascinating brand is vital to the t-shirt business sector. Your brand represents that will tie all your choices together, including your niche, designs, and quality.

From your t-shirt business name to the logo you’re using, building a special and likable brand is important in the highly competitive industry. 

When customers have more decisions, it is absolutely critical for an online retailing to have a distinctive existence to capture their attention. If you have chosen a niche that embodies a certain lifestyle, you can add it to your marketing and website so that you can talk to these customers, just like you do.

When starting a t-shirt business, most people either opt to purchase and hold inventory, take advantage of bulk pricing and local printers, or use a print-on-demand service to manage inventory and ship off your plate. 

You can also choose a mix of both of them. By holding your own inventory, you can sell in-person more easily and potentially improve your profit margins, whereas, with print-on-demand, you take a lot less risk.

Weigh the pros and cons before you begin. If you’re unsure, print-on-demand is always one of the best low-investment business ideas.

Dropshirt: get ‘Print-on-demand’ merchandise shipped directly to your customer. With a (POD) service you hold no stock. Order any amount. Pure ‘white label’ blind delivery service. Create an account here.

Passive income explained

what is passive income

Passive income is profits obtained from a rented property, a limited partnership, or other company in which an individual is not directly engaged.

As with productive income, passive income is typically taxable but also handled differently by the Internal Revenue Service 

Main take-offs 

  • Passive income is income from a rented property, a limited partnership, or another enterprise in which an individual is not directly engaged. 
  • The IRS has strict guidelines for what it calls material involvement that specify whether a taxpayer has voluntarily engaged in a company, rental, or other income-producing operation. 
  • A taxpayer can report a passive loss of income from passive activities.

Identifying passive income 

There are three primary wealth categories: productive income, inactive income, and portfolio income.

Passive income includes income from a rented property, a limited partnership, or another enterprise in which an individual is not directly involved.

Passive income, as used as a legal phrase, is defined by the IRS as either net rental income or income from a company in which the taxpayer does not materially engage and can, in some situations, include self-charged interest.

Passive Income Forms 

Forms of passive income involve self-incurring interest, rental properties, and companies in which the individual earning the benefit does not contribute materially. Relevant IRS laws need to be met for profits to be deemed passive.

  • Self-charged interest rate when the money is lent to a partnership or a corporation operating as a pass-through entity, in essence, an enterprise that is intended to mitigate the impact of double taxation on the owner of that entity, the interest income on the loan to the portfolio income which qualifies as passive income. Certain self-charged interest income or deductions can be treated as passive activity gross income or passive activity deductions if the proceeds of the loan are used in passive activities, as specified by the IRS.
  • Assets for leasing and rental properties are classified as passive income with a few exceptions. When you are a real estate professional, any rental income you make is counted as active income. If you are self-renting a property, which means that you own a space and rent it out to a company or association in which you run a business, that does not constitute passive income unless that lease has been signed before 1988, in which case you have been engaged in getting the income described as passive. The IRS says it does not matter whether or not the use is under a lease, a service contract, or some other agreement.

However, the rental property does not count as passive income. Instead of this, the owner of the estate can benefit from passive income loss laws if the property nets a loss during the tax year.

Dropshirt: get ‘Print-on-demand’ merchandise shipped directly to your customer. With a (POD) service you hold no stock. Order any amount. Pure ‘white label’ blind delivery service. Create an account here.

How dropshipping offers a hands-off approach to logistics

dropshipping and logistics

Dropshipping is a form of order fulfillment that does not require an organization to hold goods in storage. Instead, the shop sells the goods and forwards the order to a third-party retailer, who then delivers the order to the client. 

However, contrary to common opinion, drop-shipping is not a get-rich-quick scheme. Dropshipping will still help you develop a profitable company, not as easy as you’d hoped.

A third-party logistics firm (3PL) offers performance services, including warehousing, product collection, packaging boxes, and delivery orders. The product of the merchant will be delivered from the manufacturer to the 3PL because it is next to the customer in advance of the order. It never needs a broker to manage inventories themselves, but it takes a more customer-centric approach to outsource.

A 3PL can be placed near the end customers of the retailer to minimise delivery areas, travel times, and shipping costs. Many retailers would spread their inventory through the 3PL network of production centres to hold the merchandise in various regions where consumers live. 

The faster distribution will lead to fewer discarded carts, higher overall order value, and more repeat orders.

3PLs now use integrated technologies to simplify shipment and procurement from online merchant shops, in addition to higher product turnover, actionable insights, increased market management, ease of scalability, greater transparency and company exposure, and a growing partner.

Through 3PL, the retailer has leverage of their distribution and is more positioned to optimise the supply chain, brand, and consumer service whilst also allowing time to concentrate on the development of the eCommerce company such as shipping and handling.

How having your own apparel can drive brand interest

If you have created a winning brand and introduced your clothing brand, the next big challenge besides ensuring that your collections are made on schedule and under budget is to sell your clothing brand.

These days, unless you have a ton of money, the only way to start promoting your brand of apparel is through web marketing and social media interaction.

In reality, more and more customers are purchasing clothes online, so it’s much easier than attempting to meet the target audience through retail and conventional stores.

Dropshirt: get ‘Print-on-demand’ merchandise shipped directly to your customer. With a (POD) service you hold no stock. Order any amount. Pure ‘white label’ blind delivery service. Create an account here.

Engaging with your audience or clients to and from a fanbase and brand loyalty

brand identity with custom apparel

If you have a company, you have not thought about building brand loyalty you might be missing out.

Building long-term relationships with your customers is what makes the brand last. Caring for these relationships is something that every brand needs to focus on.

Ways of building brand loyalty

If you’re looking to create a brand, you need loyal customers. When someone is loyal to a brand, it means that when you’re faced with a decision between you and your competition, you’re chosen every time.

All business owners want you to prefer their brand to their competitors. Take a look at five ways that businesses can move relationships with their customers from casual dating to fully committed: 

  • Offer something unique and trustworthy 
  • Focus on the one thing that makes you great, 
  • Providing outstanding customer service 
  • Establish rewarding loyalty programs 
  • Become Master of Social Media


Brand recognition is how comfortable the target audience is with your brand and how much they know it.

Brands with a high brand awareness are commonly referred to as “trend,” “buzzworthy,” or simply “popular.”

Creating brand awareness is important when selling and promoting your company and goods, particularly in the early stages of your industry.

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Dropshirt is an Australian based drop shipping company that specialises in white label t-shirt fulfilment. Our aim is to make ordering quality printed products for your customers simple and easy. We are a veteran printing company of 30+ years trying to build a software product, not a technology company trying to print t-shirts.