Adding T-Shirts to an Existing Online Store – Using The Power of Drop Shipping

Adding t-shirt to your store using drop shipping as a method of fulfilment

Over the years the trend toward online shopping has shown significant growth. So much so that consumers now consider it to be the norm.

With more and more businesses continuing to utilise large online communities to find & engage with their ideal customers.

The result ?  Selling products online has never been easier !

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For businesses involved in the E-commerce space, one method of fulfilling their customer's needs has seen drop shipping become a major factor that not only helps their businesses run smoothly but also ensures customers have quick and easy access to products.

Perhaps the greatest benefit to drop-shipping is it's completely possible to sell and deliver products to customers without ever seeing or being in contact with the products themselves.

If you’re considering adding an additional product range to your existing store then adding t-shirts with drop shipping makes perfect sense.

Leading t-shirt fulfilment companies are able to print & supply t-shirts on your behalf directly to your clients easily & professionally.

So what does it mean to drop ship products?

infographic about how this drop shipping thing work

How Drop Shipping Works

Typically, this is a method of retail fulfilment where you purchase a product from a third party vendor, who ships it directly to your customer.

The buyer - the online store - doesn’t keep the product in stock meaning the retailer does not handle nor see the product being sold to the customer.

What makes drop shipping vary from the traditional retail setting is that the store doesn’t have to stock any of those items.

The retailer only buys the inventory as required from the third party. In most cases, the purchases will be made directly from the manufacturer or wholesaler.

T-Shirts Are HOT! Right Now (And The Foreseeable Future)

T-shirt are fast becoming man's best friend. Coupled with our connected world, this make the internet the perfect place to sell t-shirt online.

It really doesn't matter what products you sell, there's a way to up sell t-shirts to your existing base of customers.

To make it even more palatable, you now have the ability do this without taking on to much risk.

Let's find out how this is possible.

What Are The Benefits Of Drop Shipping For You?

Firstly there are loads of benefits and virtually no downside risk.

Number one is the ability to fulfil orders on-demand as the goods are ordered and only once they are paid for by your clients.

Secondly, you get to purchase at wholesale rates, directly from the manufacturer or wholesaler.  This means you purchase the products at a discounted wholesale price, which allows you to make a profit from the transaction.

Another big advantage of drop shipping is that a t-shirt can actually be added to your current product range. Regardless of what products you currently sell. T-Shirts are a natural add on.

Additionally you can do this without the need to invest a lot of money into stock & inventory. You can simply create the product mockups and start selling.

Essentially, you will only need to pay the provider "after" the customer pays you. In simple terms, you can rely on the customer’s money to run the business.

Traditionally with t-shirt printing, the store would have to print as many t-shirts as possible to meet the potential demand across the range. Therefore large quantities would need to be ordered to reach a required retail price.

Not any more. Drop shipping allows you to print your t-shirts according to the demand of the customer. You simply have to wait for an order and forward it to the manufacturer.

This gives you an easy work load & streamlines the complete operation.

Integrates With Your Existing Store

If you are using one of these shopping cart programs to manage your current store, then chances are you can connect these new product for easy one click fulfilment.

Shopify Shopping Cart
woocommerce shopping cart
Big Cartel logo
wix ecommerce
Get Weebly intergation
deco network fulfilment

That's right, the Dropshirt application integrates with your current shopping cart program making the process of passing on the orders you receive from your customers a simple process.

Our app connect to your store with an API key that collects the details of the order, so our team can produce, pack and ship it to your customers. Seamlessly!

Will I Need To Buy Them In Bulk?

Nope. You don’t have to purchase the t-shirts in bulk. Because this is drop shipping, we can ship one order at a time. No minimum order amount.

You simply purchase according to the clients’ request.

  1. No bulk-buying
  1. No stock-keeping

What Do I Print On The T-Shirts?

Starting a successful t-shirt line is about creating unique designs that will target & appeal to your customer base.

It’s not difficult to come up with a design for your t-shirt range. The easiest place to start is with your company icon, name, tagline, or brand artwork.

When coming up with the design ideas, it's all about delivering something unique and appealing.

Here are some options to consider.

1. Utilise Existing Content

You can use the industry quotes, jokes, or specific sayings that already exist in your business.

2. Ask Employees

Ask your employees for suggestions. Never underestimate your team whenever you want to come up with ideas for t-shirt designs.

3. Be Creative


Rather than go out and look for ideas from other sources, try thinking outside the box and come up with creative ideas.

Outsourcing The Design work

If designing is not your thing, simply hire a professional graphic designer to handle that side of the process. A small investment here can result in massive returns.

Get as many suggestions as possible use the method mentioned above and let a professional designer come up with more ideas and help you choose the best.

The graphic artist should be able to incorporate your icon or logo into an appealing design that relates to your industry.

Keep in mind, although the artist may be skilled, they may not have many ideas targeted for your specific business niche or target audience. This should be your job if you want to get great results.

How About Getting The Sales?

With drop shipping, there are no minimum orders. So getting sales is all about having a large customer base & maximising the orders based on their interests.

You can do this by advertising to new customers.

Or if you're established you can use your own ready made audience. IE: Your current customer base.

You may already have enough readers or customers on your website. We call this "An Owned Audience".

As the name suggests, owned audiences are the customers / readers you already have on your website.

Here are some benefits & qualities of an owned audience;

• They trust you and your services
• There’s a relationship between you and them {the readers}
• They help you test a market easily
• They assure you of a direct market as soon as you start the business

The owned audience will ensure this new business model has stability since they will always be a likely buyer for future orders.

Should You Target Your Own Audience More?

Yes. Targeting your own audience helps your business grow in many ways.

First off, by tapping into your existing audience there is more likelihood of multiple sales - an existing audience is more likely to trust & like your business, making them easier to sell too.

After you have secured your own audiences, and the designs are performing well, you can spread your wings to other customers.

Let's take a look at some of the range of customers you’d expect to have;

  •  Readers. This is the audience that follows you on your website
  • Customers. They are the clients that are in the retail industry, e-commerce or online stores.
  • Members. These are participants of related memberships or clubs in your business niche, is another place where you can find potential customers.

Always ensure that you can maximise your reach and check that you deliver product according to the request and preference of the customer.

Are There Other Techniques For Getting Sales?

Yes!

1. Connect With Others In Related Niches

Other than securing your existing online customers/readers, you should also consider reaching out to other related companies with a large audience.

Your aim should be to collaborate with other audience owners. Particularly those that may have a cross relationship with you. Find an angle where you both meet will result in the most sales.

Maybe not a direct competitor but someone in a closely related niche to you. Someone who would compliment your offer.

2. Creating Landing Pages

Landing Pages for promotional purposes can also help to boost your sales.

This is where you create a page specifically for the purposes of ranking in the search engine for type of keyword that a reader is looking for.

As you create these pages, keep in mind that you are aiming to rank high on Google or gain more cold traffic in the end.

Pros
• It is free
• Requires no special knowledge
• You can get huge sales from small investments

Cons
• They rely on fresh traffic
• It can take a long time to rank high on Google
• Visitors may forget about your site after leaving
• They don’t relate to your industry or brand

3. Using Social Media

The Facebook Pixel is one tool that can be used on social media to help boost sales by offering a custom audience pixel that re-targets those who visited your website and left.

This together with a conversion pixel used for tracking the conversions on your website means you can use the FB Pixel to "retarget" the visitors who left and also track your sales conversions.

Alternatively, you can choose to pay for customers or use other techniques like Adwords, or Facebook For Business.

Read an ultimate guide to Facebook advertising here.

Summing Up

In general, drop shipping is a great opportunity to help grow your business without the need for handling goods or engaging in any of the print process.

All you need is steady visitor traffic to your website and a stable engaged audience.

New Dropshirt Software

Create an account now! Get access to quality printed apparel at wholesale prices

dropshirt

Dropshirt is an Australian based drop shipping company that specialises in white label t-shirt fulfilment. Our aim is to make ordering quality printed products for your customers simple and easy. We are a veteran printing company of 30+ years trying to build a software product, not a technology company trying to print t-shirts.